Nearly six years ago, a microsite was built for the university’s Career Services department. Prior to that, the department had a page housed under the school’s main website to showcase its services to students. To show the breadth and depth of what Career Services had to offer, a separate microsite with over 20 pages of helpful content was implemented. Over time, however, resources, content, employers, and internship opportunities would become outdated, making it increasingly difficult to upkeep manually. A strategic move was made to purchase a new platform called uConnect, which is designed for higher education institutions and comes with automated features that save staff a significant amount of time with content upkeep.
Coming in March, Career Services will officially launch its new Virtual Career Center with support of uConnect, which will provide automated feeds for upcoming job, internship, and info session opportunities. uConnect will also display curated blog posts and educational videos to help further equip students. Every piece of content and resource can be filtered by degree level, desired industry, personal affinity, and more. The new website will also come with a robust analytics tool, so activity and overall performance can be tracked and analyzed.