Doctor of Business Administration students Berhanu D. Belete, Rene Pierre-Charles, Aniekan Udoh, and Beatrice Otieno presented a paper titled “The Influence of Customers’ Senses on Sensory Marketing” at the Postgraduate Scholars Summit 2020, sponsored by the Directorate of Research, Publications, and Innovation in Collaboration with Out Mbeya Regional Centre, held in September in Tanzania, Africa (via Zoom).
